Hasbro Takes Control: New Era of In-House Video Game Development

November 6, 2025 - 10:25

In a significant shift in strategy, Hasbro has announced its plans to develop video games internally for the first time. This move marks a pivotal moment for the company as it aims to regain control over its popular intellectual properties (IPs). By bringing game development in-house, Hasbro seeks to create a more cohesive and engaging experience for fans of its beloved brands.

The decision comes as part of a broader effort to capitalize on the growing video game market, which has seen a surge in demand for content based on established franchises. Hasbro's diverse portfolio includes iconic names such as Transformers, My Little Pony, and Dungeons & Dragons, all of which have the potential to thrive in the gaming landscape.

This strategic pivot not only allows Hasbro to streamline the development process but also provides an opportunity to innovate and create unique gaming experiences that resonate with both new and long-time fans. As the company embarks on this exciting journey, the gaming community eagerly anticipates the fresh and imaginative titles that will emerge from Hasbro's new in-house development initiative.