NBCUniversal explores entry into video gaming after Comcast separation

June 30, 2026 - 09:06

NBCUniversal is weighing a significant push into the video game industry as it prepares to separate from its parent company, Comcast. The media conglomerate is exploring how to leverage its deep library of film and television properties into interactive entertainment, a move that mirrors a broader trend among traditional Hollywood studios.

Sources familiar with the matter say the company is considering both internal development and external partnerships to create games based on its major franchises. The shift comes as audiences, particularly younger demographics, spend more time gaming than watching linear television or streaming movies. NBCUniversal already has some foothold in the space through theme park attractions and mobile games tied to properties like "Jurassic World" and "The Office," but a formal gaming division would represent a much larger commitment.

The proposed spin-off from Comcast, which is expected to close in the coming months, gives NBCUniversal more operational freedom to pursue such ventures without needing approval from a larger telecom parent. Analysts note that rivals like Disney and Warner Bros. have already invested heavily in gaming, with mixed results. Disney recently doubled down on licensing its IP to major game studios, while Warner Bros. has struggled to turn its own game development unit into a consistent profit center.

For NBCUniversal, the challenge will be standing out in a crowded market. The company has not yet announced a timeline or specific projects, but insiders say the gaming exploration is in its early strategic phase. The move signals that even legacy media companies see interactive entertainment as essential to their future, not just a side experiment.