Nexon Faces Backlash Over Copyright Issues in Advertising

August 19, 2025 - 14:26

Nexon is currently under fire after allegations arose that it used a streamer’s video without permission for promotional purposes. The controversy centers around the company's recent advertising campaign for its game, which reportedly featured content from a popular streamer without proper authorization. This incident has sparked outrage among fans and content creators alike, raising questions about the ethical implications of using user-generated content in marketing.

In response to the growing criticism, Nexon has shifted some of the blame onto TikTok's copyright violations system, claiming that the platform's mechanisms for protecting creators' rights were inadequate in this instance. The company argues that the failure to properly safeguard against unauthorized use of content contributed to the oversight.

As the gaming community rallies in support of the affected streamer, many are calling for clearer guidelines and stronger protections for content creators across social media platforms. This incident highlights the ongoing challenges surrounding copyright in the digital age and the need for companies to respect the rights of individual creators.