SAG-AFTRA Challenges Video Game Publishers Over Voice Actor Negotiations

May 7, 2025 - 10:16

SAG-AFTRA has taken a firm stand against video game publishers who are attempting to publicly disclose what they describe as a "best and last" offer to striking voice actors. This move comes amid ongoing negotiations that have seen voice actors advocating for better pay and protections, particularly concerning the implications of artificial intelligence in the industry.

The union argues that such a public release could undermine the bargaining process, potentially putting pressure on the actors to accept terms that may not adequately address their concerns. The negotiations have been complicated by the growing influence of generative AI technologies, which many voice actors fear could lead to the exploitation of their performances without fair compensation or consent.

As the strike continues, SAG-AFTRA remains committed to ensuring that the rights and livelihoods of voice actors are protected in an evolving digital landscape. The outcome of these negotiations could have significant implications for the future of voice acting in video games and beyond.