Exploring the Evolving Role of the CMO in the Digital Age

March 10, 2025 - 12:01

In the latest podcast episode, the conversation delves into the transformative landscape of marketing leadership, particularly focusing on the evolving responsibilities of Chief Marketing Officers (CMOs). The discussion highlights how educators believe young individuals should engage with Generative AI, emphasizing the importance of adapting to technological advancements.

Moreover, the episode examines the stark contrasts in social media usage between younger and older teenagers, shedding light on how these differences impact marketing strategies. As digital platforms continue to evolve, understanding these generational nuances becomes crucial for effective engagement.

The podcast also explores the significant shift in engagement with digital gaming, reflecting broader trends in consumer behavior. With insights from Senior Director of Podcasts and host Marcus Johnson, along with Analyst Paola Flores-Marquez and Vice President of Research Jennifer Pearson, this episode offers valuable perspectives for marketers navigating the complexities of today's digital environment. Tune in to gain a deeper understanding of these critical topics.