May 26, 2026 - 10:11

Official Xbox social media accounts have reignited the hype cycle for Grand Theft Auto 6 by pushing wishlist reminders for the game for the first time in 11 months. The move comes just one day after Take-Two Interactive, Rockstar's parent company, told investors that pre-orders for the title are "imminent."
The coordinated posts from Xbox's official channels encouraged fans to add GTA 6 to their digital libraries ahead of its expected release. This marks a notable shift in marketing silence around the game. The last time Xbox promoted GTA 6 wishlists was over a year ago, making this sudden activity a clear signal that the preorder window is about to open.
Industry analysts point to the timing as deliberate. Take-Two's recent earnings call used the word "imminent" to describe when players could expect to secure their copies. Combined with Xbox's renewed push, the message is consistent: the wait for the next chapter in the franchise is almost over.
While Rockstar has not officially announced a specific preorder date, the pattern of publisher silence followed by sudden retailer and platform holder activity has historically preceded major announcements. For fans watching the calendar, this is the loudest signal yet that the preorder button will go live soon. The question now is whether PlayStation will follow with similar messaging, or if this is the start of a broader marketing campaign leading into the game's launch.
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