SAG-AFTRA Secures Essential A.I. Protections in New Agreement with Video Game Developers

June 10, 2025 - 08:48

SAG-AFTRA has announced a tentative agreement with leading video game developers that emphasizes the importance of "necessary A.I. guardrails." This new contract marks a significant step in addressing the evolving landscape of artificial intelligence within the gaming industry.

The union has been vocal about the need for protections against the misuse of A.I. technologies, particularly concerning voice and likeness rights of performers. This agreement aims to ensure that the contributions of actors and voice talent are safeguarded in an era where A.I. capabilities are rapidly advancing.

As video game companies increasingly incorporate A.I. into their development processes, the need for clear guidelines and ethical standards has become paramount. SAG-AFTRA's leadership has expressed optimism that this contract will set a precedent for future agreements, fostering a collaborative environment between performers and developers.

The union's commitment to protecting its members' rights in the face of technological change underscores the ongoing dialogue about the role of A.I. in creative industries.